HAPPY CHINESE NEW YEAR WINDOW SEEN Jan 2017

BYB团队为大家奉上大牌的橱窗来恭贺新年咯! BYB team has spotted famous brand windows celebrating the year of the fire that catch the eyes....

Emporio Armani特地为2017中国农历新年推出了一个系列。T恤、POLO衫、运动衫和夹克上印有灵感源自于公鸡的图案，并且以象征繁荣的红色为主色调，男装配以黑色、女装配以白色，再搭配上鞋和配饰，构成了一个完整的系列，将在网上和特定店铺售卖。

Emporio

Armani celebrates the 2017 Chinese New Year of Rooster by introducing a

collection created specially for this occasion. T-shirts, polo shirts,

sweatshirts and bomber jackets feature rooster-inspired prints on a

mainly red palette, the color of prosperity, paired with black for men

and white for women. Matching shoes and accessories complete the

collection, which will be available online and at selected stores.





这个用瓶子组成的装置所形成的图案，让人们联想起了中国传统的剪纸艺术。

透明、柔和的颜色让橱窗着实更加精致，充满希望和欢乐。

A bottles installation is making some graphic shapes that could remind the Chinese traditional wishes paper cuts.

Transparency and muted colors create a real fancy window full of hope and happiness.



你有在这些墨西哥的仙人掌之间发现中国的雄鸡吗？

不同元素和装饰的对比营造出了一个红红火火的鸡年景象，不是吗？

Can you see the Chinese rooster among Mexican cactus ?

The contrast of the different elements to the decor sets up  a really exotic approach of the fire rooster year. Why not?








一只七彩华丽的雄鸡站立在金色的装饰之间。

欢迎进入我的王国！

Here,

as usual, Dolce & Gabbana is excelling in conceiving a truly

baroque ambiance. A colorful and magnificent rooster is standing among

golden ornaments.

Please enter in my kingdom!





红色的背景和圆形的镜面形成了简单的装饰。

经过这里的人会发现一个非常安静、亲密的空间。模特仿佛演员般站在那里，镶在背景墙上的镜子里显露出一只公鸡的图案。听起来是不是很有戏剧性！

Deep full red and circular mirrors set the stage.

The

passerby discovers a very quiet and intimate scene. Mannequins are

standing like actors, on the background a rooster is shaped in the

mirror. Sounds a little bit theatrical, isn’t it?







意大利品牌BRUNELLO CUCINNELLI在一个方形的背景板上利用切面描绘了一只极具设计感的公鸡图案。第一眼看过去，也许没有什么特别之处，但是如果你再看看整体，会发现其实非常有趣。

The

Italian brand is revealing a very graphic, design and cutting edge

rooster on a squared background. Nothing special at first glance, but

really interesting if you look at the big picture.



闪亮的雄鸡展翅，气宇非凡地装点于两个模特身后。一半是人，一半是鸡，模特的头部也似抽象的鸡冠。Diesel以超现实和流行的表现方式祝愿大家新的一年能量满满。

Luminous

blue giant rooster wings are opened majestically behind two mannequins.

Half human, half rooster, the mannequin have a graphic rooster head.

Surreal and trendy, Diesel wishes you a year full of energy !



七彩并充满诗意的布艺装饰作为背景被放置于一个环形框架里，讲述着关于鸡的故事，让人想起爱马仕的丝巾，整个橱窗陈列十分奇幻和吸引人。

Both

bright and poetic, some delicate silk fabrics are displayed in graphic

circle shapes. On each of it, you can “interpret” a rooster story.

Reminding Hermes scarfs, this window display is truly fairy, well-made

and charming.



中国生肖以每十二年为一个轮回，每年则有一种动物作为代表。在中国传统形象里，鸡代表个性恭顺、忠诚、勇敢且才华洋溢；而在西方文化中，常以公鸡勇士作为艺术作品之题材，富有勇猛顽强的精神。不论是曼妙生姿的花卉图案，或是色彩鲜明的GG

Rooster印花图腾，皆出现于Gucci鸡年橱窗系列中。

Either

graceful flowers pattern or colorful GG rooster print totem, both are

shown in Gucci’s window for the year of Rooster. So glamour! So Gucci!





你能雕刻一只鸡吗？！H&M就展示出了一个有趣的原创橱窗。经过橱窗的人无论从那边进入都会看到一只霓虹灯构成的鸡的外形。如果你从左边进来，可以对鸡尾说声“你好”；如果在右边，就可以“轻抚”一下鸡头！

Could

you carve the rooster?! Here H&M has realized a really amusing and

original window. The passerby can catch a neon rooster from both side of

the entrance. On the left you can say “hello” to the tail, on the

right, you can try to stroke the head!

由许多金鸡构成的橱窗背景格外漂亮。有着金色头部的半身模特漂浮在空中。这一橱窗主题让人想到了一些艺术装置，确实非常有影响力。

Multiple

Golden Roosters are making a really nice pattern covering the window. A

golden-headed mannequin without leg is strangely floating in the air.

Reminding some art installation, this scheme is really impactful.





那是一只在行走的公鸡吗？橱窗里的模特长了鸡腿？模特和行走的鸡腿相对相成，形成了非常有趣的一幕场景。

Is

that a walking rooster? This hybrid mannequin is standing in the

window. The contrast between the mannequin posture and the walking

rooster legs, create a interesting scene.




商品被陈列于镶有钻石的金色树枝上，树下公鸡爸爸和公鸡儿子不知道是在讨论什么？

Golden tree branches with diamonds are displaying attractively some products while a father and a baby rooster are conversing.



看，这是一部画作！

白色和红色构成的大幅图案覆盖了整个橱窗。十分和谐和抢眼，Torry Burch祝愿大家新的一年“绚丽多姿”。

Look it is like a painting!

Giant pattern of features, white and deep red are covering the entire window.

Truly harmonious and eye catching, Torry Burch wishes you a “gorgeous” Chinese new year.



VERRI的橱窗颂美了刚毅！用金属打造的金鸡展示着它的力量。橱窗所用的颜色和材质都强化了刚毅的感觉。

This window praises strength! The metallic rooster is demonstrating its power.

Color and materials used in that schemes reinforce this strong feeling.



孤本一家的橱窗设计以丰富生动和别致的图案描绘出新年的祝福。经过这里的人必然会停下脚步看看所有的细节。瞧，公鸡们正昂首挺立呢！

Here the design installation is revealing a truly rich, vibrant and picturesque

patterns

and graphics. The passerby will for sure take time to discover all the

details. Look at the roosters that are popping up!

在橱窗玻璃上，一只金鸡绘出了中国的版图，各个城市彼此相连；而作为橱窗背景，大理石的图案也营造出了迷人的和谐。

On

the glass, a golden rooster is making a map of China. Golden dots are

connecting the cities. On the background, a noble marble pattern create

an alluring balance.

Chanel珠宝将柔和以及彩色的产品陈列于镜子周围，以白色和金色为主色调，再点缀以红色，效果强烈，显得十分珍贵。

Chanel

Jewelry has conceived some delicate and colorful features composition

all around a mirror. White, gold and touch of red. Strong and so

precious!

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