广交会展后资讯品牌创新备受关注_【橙创OB荷兰设计】

OrangeBrandingpredictstidalwaveofnewChineseBrandsasmanufacturerslaunchtheirownlabels....

第119届广交会已圆满落幕。作为实至名归的知名展会，来自世界各地的买家蜂拥而至，气氛始终高昂。偌大的展览馆不仅充斥着激情澎湃的采购商和参展商，更有独具一格的设计公司到场提供服务，荷兰橙创品牌管理与设计团队正是其中重要一员！

中国本土的制造型企业（常被统称为“OEM”或贴牌生产商）在日益朝向自主品牌方向发展，这正是荷兰橙创品牌管理与设计公司长期发展的方向。荷兰橙创品牌管理与设计在中国拥有超过10年的经验，是为数不多的为客户量身定制服务，以满足其特定需求的品牌管理与设计公司。

知名英文媒体《中国日报》在广交会期间采访了荷兰橙创品牌管理与设计CEO Jorg van den Hoven先生（中文名：南美龙），提及中国制造型企业如何向产品设计创新和品牌塑造转型话题，他结合自身经验，分享了独到的见解：

“在未来10年，广交会将不再是商品交易会，而更像是一个品牌展会——企业在这里展示其产品的附加价值，因为这些企业深深明白道，需要更为清晰和强有力的品牌，将产品与生活方式无缝连接，变得与众不同的同时，甚至有可能提升价格。”

荷兰橙创品牌管理与设计公司与各行各业的制造商始终密切合作，更期望亲历见证品牌创新与产业变革。相比未来10年，下一届广交会将于今年10月再度开启，对于跟随转型步伐的企业，荷兰橙创品牌管理与设计公司将持续以专业的国际服务水准，积极为其寻求解决方案。

The hype of the Canton Fair is real and the excitement was palpable as the halls filed up with enthusiast buyers from all over the world. But those halls didn’t only have buyers and exhibitors. There were also design companies offering their services and you better bet, we didn’t miss our shot! Chinese manufacturers, commonly called OEMs, have increasingly been transiting towards having their own brand, and that’s exactly where Orange Branding nails it. With over 10 years of experience in China, we’re among the only companies to provide tailored services to match specific needs of hard to satisfy customers.

But success isn’t only measured by clients, it’s also about getting noticed and playing in the big leagues. The prominent China Daily Newspaper interviewed our CEO, Mr. Jorg van den Hoven on the shift of Chinese manufacturers towards brand building. Undoubtedly, given his experience, he had his word to say about it:

"In the coming 10 years, the Canton Fair will no longer be a commodity fair, but a brand fair where companies sell products with added value,as the companies now understand that they need clear, strong branding that links their products with a lifestyle to differentiate themselves from competitorsand possibly raise the price.”

If this vision is true, the change will be quite amazing for us to witness as we closely work with these factories. But that’s in 10 years, and meanwhile, the next fair is already scheduled in October this year, where we will actively seek solutions for companies jumping on the band wagon while it’s still time.

(Cover image by China Daily)

(封面图片来源：China Daily《中国日报》)