Day15【亦鸥晨读团】听写答案

 

晨读团周末的特别活动,期待您的参与!...

美好的一天从亦鸥托福开始~
图By Brxson

Day15  TED演讲原文


段落一:

Why? How? What? This little idea explains why some organizations and some leaders are able to inspire where others aren't. Let me define the terms really quickly. Every single person, every single organization on the planet knows what they do, 100 percent. Some know how they do it, whether you call it your differentiated value proposition or your proprietary process or your USP. But very, very few people or organizations know why they do what they do. And by "why" I don't mean "to make a profit." That's a result. It's always a result. By "why," I mean: What's your purpose? What's your cause? What's your belief? Why does your organization exist? Why do you get out of bed in the morning? And why should anyone care?As a result, the way we think, we act, the way we communicate is from the outside in, it's obvious. We go from the clearest thing to the fuzziest thing. But the inspired leaders and the inspired organizations -- regardless of their size, regardless of their industry -- all think, act and communicate from the inside out.

为什么?怎么做?做什么?正是这些微小的想法解释了:为什么有的组织、有的领导者可以激发别人对自身产品的渴望,激发团队对不断创新的追求,而别人却做不到。这世界上,任何一个个人或组织可能都知道:我在做什么,其中一部分知道要怎么做,但只有微乎其微的人知道:为什么要做。所谓“为什么”,其实就像我们一直在讲的“初心”,也可以说,是一个组织、一个团队的灵魂。要回答清楚“为什么”,你就要想清楚:自己做这件事情的目的是什么(你想要的结果)?原因是什么(你最初的动力)?信仰是什么(你无论到何时都不会放弃的底线)?为什么这个组织会存在(你不可被替代的原因)?为什么你每天早早地起床(你每天奋斗的)为什么别人要在乎你的这些“为什么”(你的客户、你的族群,他们追求你的追求,感受你的感受,信仰你的信仰,渴望你的渴望)?太多人都是从“做什么”开始,渐渐思考到“为什么”,其实,恰恰相反,你应该先想清楚“为什么”,再一步步付诸实践。

这是Pt非常非常欣赏的一段演讲,真的给了我很大的启发。对于开发产品和运作一家公司,亦鸥也有着这样的体验。“不忘初心”,这是亦鸥一路走来一直坚守的底线。我们要做的事情很简单:建立一个最温暖的留学社区,给每一位留学路上的人以帮助和启发,陪伴每一位追求梦想的人坚持走到梦想终于实现的那一天。“分享、感染、启发”我们分享我们所了解的并为已经抵达梦想彼岸的人一个分享的平台;我们用热情感染我们身边的人:熟悉的或不熟悉的,用一腔赤诚焐热你的心;我们也希冀能够带来启发,让大家收获得远不止托福、备考和留学,还有激情、追求和信仰。Pt在自己备考的时候,也曾走过特别灰暗的日子,但是亦鸥和所有在亦鸥相识的伙伴就是那段时间里——我的光。在社区里,我第一次知道,我并不孤独,我有很多伙伴,我还可以走得更远。

现在,我希望,可以把这束光也交到大家的手中,希望有一天,我也可以be the person who is able to inspire  【inspire = to give somebody the desire, confidence or enthusiasm to do something well】








段落二:

Let me give you an example. I use Apple because they're easy to understand an
d everybody gets it. If Apple were like everyone else, a marketing message from them might sound like this: "
We make great computers
They're beautifully designed, simple to use and user friendly
Want to buy one
?" "Meh."【摆事实】 
That's how most of us communicate. That's how most marketing and sales are done, that's how we communicate interpersonally. We say what we dowe say how we're different or better and we expect some sort of a behavior, a purchase, a vote, something like that. Here's our new law firm: We have the best lawyers with the biggest clients, we always perform for our clients. Here's our new car: It gets great gas mileage, it has leather seats. Buy our car. But it's uninspiring.

当你只是说自己做了什么,怎么做的,别人可能会不买你的账。为什么?因为别人并不能感受到你的产品和别人的不同。只有当你从售卖产品转化为了售卖一种理念,从内向外走,你才可能真正吸引到和你具有相同理念的人,他们,才是你不可被替代的原因;他们,才是你存在的意义。

而亦鸥,正在寻找,这样的你。


段落三:Here's how Apple actually communicates.

(接下来的精彩内容,请期待明天的推送哦~)

Day15  跟读素材


- Why? How? What? This little idea explains why some organizations and some leaders are able to inspire where others aren't.

- Let me define the terms really quickly.

- Every single person, every single organization on the planet knows what they do, 100 percent. Some know how they do it, whether you call it your differentiated value proposition or your proprietary process or your USP. But very, very few people or organizations know why they do what they do.

- And by "why" I don't mean "to make a profit." That's a result. It's always a result. By "why," I mean: What's your purpose? What's your cause? What's your belief? Why does your organization exist? Why do you get out of bed in the morning? And why should anyone care?

- As a result, the way we think, we act, the way we communicate is from the outside in, it's obvious. We go from the clearest thing to the fuzziest thing.

- But the inspired leaders and the inspired organizations -- regardless of their size, regardless of their industry -- all think, act and communicate from the inside out.
* 作者简介:Simon Sinek teaches leaders and organizations how to inspire people.He has been invited to talk to top teams at Microsoft, American Express, the UN and the Pentagon. His famous TED talk, "How great leaders inspire action" has been viewed more than 500,000 times. He lives in New York.


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