Evenflo凭借创新实力征服沃尔玛和《快公司》

 

在2016年沃尔玛全美供应商峰会上,Evenflo击败联合利华等众多国际著名大公司,获得年度「供应商创新奖」...



在2016年沃尔玛全美供应商峰会上,Evenflo击败联合利华等众多国际著名大公司,获得年度「供应商创新奖」,与此同时,Evenflo亦被美国最具影响力的商业杂志《快公司》(Fast Company)誉为「全球最具创新力公司」。

沃尔玛2016年全美供应商峰会上传出好消息,Evenflo击败众多国际著名大公司,获颁“年度供应商创新奖”。



在沃尔玛全美数千家供应商中,仅有六家企业获得创新奖提名。在激烈的竞争中,Evenflo突出重围,因创新产品所占比重以及新品在年度销售额中的占比等过人实力而击败联合利华、利洁时等国际著名品牌企业拿下最终大奖。



几乎与拿下沃尔玛创新奖同时,Evenflo又因发明了带蓝牙报警装置的汽车座,而被与《财富》和《商业周刊》齐名、在美国最具影响力的商业杂志《快公司》(Fast Company)称为全球最具创新力的公司,与福特、特斯拉等一起,跻身汽车及其周边产品十佳创新公司榜单。



尽管Evenflo作为美国的汽车座领导品牌,其产品质量深得消费者信赖,但在之前的经营中,该品牌逐渐丧失了创新活力。2014年7月好孩子国际收购Evenflo后,迅速将其嫁接到集团全球领先的创新体系中,全方位引领并支持其创新变革。正因如此,这次“一年前任谁都不敢想象”的获奖以及被《快公司》(Fast Company)列入全球最具创新力的50家公司名单才会成为现实。这不仅标志着好孩子国际并购整合的巨大成功,而且也意味着Evenflo将进入到以创新为驱动的全新发展阶段。

Evenflo conquersWal-Mart and “Fast Company” with innovative strength

In Wal-mart ‘s 2016 supplier summit, Evenflo beat a number of renowned international companies like Unilever and became the “Innovative Award Winner”. Meanwhile, “Fast Company”, the most influential business magazine in America, also named Evenflo as “The World’s Most Innovative Company”.

Among thousands of suppliers of Wal-Mart, only six companies were nominated for the innovation award. In fact of the keen competition, Evenflo beat various famous international brands including Unilever and P&G, and finally received the award for its proportion of innovative products and new products in the revenue of the year.

At the same time,Evenflo had also been named as “The Most Innovative Companies of 2016” by the most influential business magazine in America,  “Fast Company”, which has the same position as“Fortune Magazine” and “Business Week” , for its invention of the Bluetooth alarm device implemented in the car seat, being listed in the list together with Ford and Tesla as the top ten of innovative car and surrounding product companies.

As a leading car-seat brand of America, though the product quality of Evenflo is deeply trusted by consumers, the brand has gradually lost its creativity in the previous business operation. After the acquisition by Goodbaby International inJuly 2014, Evenflo has been placed in the world’s leading innovation system and has been all-round led and supported in terms of innovation revolution by Goodbaby International. Hence, it came true that Evenflo won the Wal-mart awardand was listed as the most innovative 50 companies by “Fast Company”, which no one could ever imagined a year ago . Not only does it stand for the huge success of Goodbaby International’s M&A integration, but it also means that Evenflo will enter into a new stage of innovation development.


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