奥美上广25年婚约结束，奥美中国全资独立

奥美不再需要和中方分钱分利润了……...

WPP旗下的奥美集团（Ogilvy & Mather）正式宣布从中国本地合资伙伴——上海广告有限公司手中收购后者在两家合资子公司（上海奥美广告有限公司/上海奥美商务咨询有限公司）的剩余少数股份。

此前上海广告有限公司分别持有上海奥美广告有限公司25%的股份以及上海奥美商务咨询有限公司15%的股份。

这意味着奥美将要终结与上海广告有限公司长达25年的合作婚约，奥美中国全资独立。



上海奥美广告公司成立于1991年，致力于提供广告策略、设计以及广告制作等服务。目前，该公司拥有520位员工。截至2015年年底，上海奥美有限公司的总营业收入为6.33亿元人民币，同期总资产达到4.66亿元人民币。它的客户包括百胜餐饮集团、联合利华、飞利浦、雀巢以及可口可乐等。

上海奥美商务咨询有限公司成立于1997年，是一家负责传播与公共关系咨询的代理公司。公司目前有450位员工。2015年该公司的总营业收入为5.76亿元人民币，总资产达4.17亿元人民币。它的客户包括雀巢、洲际酒店、UPS以及联想等。从此以后，奥美不再需要和中方分钱分利润了。

作为全球最大的广告集团，目前WPP（含旗下子公司）在大中华区每年挣得16亿美元的营收，目前总员工达14000人。

WPP announces that its operating company Ogilvy & Mather Marketing Communications Limited (O&M) has agreed to acquire full ownership of two existing Chinese joint ventures from Shanghai Advertising Limited（上海广告有限公司）.

The acquisition will see O&M take up the remaining 25% and 15% stakes in Shanghai Ogilvy & Mather Advertising Ltd （上海奥美广告有限公司）and Shanghai Ogilvy & Mather Marketing Communications Consulting Co. Ltd（上海奥美商务咨询有限公司） respectively.

Shanghai Ogilvy & Mather Advertising was founded in 1991 and employs around 520 people in China. The agency specialises in advertising strategy, design and production with key clients including YUM! Brands, Unilever, Philips, Nestlé and Coca-Cola. Shanghai Ogilvy & Mather Advertising’s gross revenues for the year ending 2015 were RMB 633.2 million with gross assets of RMB 466.3 million as of the same period.

Shanghai Ogilvy & Mather Marketing Communications Consulting Co. Ltd was founded in 1997 and is a leading agency in communications and public affairs consulting. The agency employs 450 people and revenues for the year ending 2015 were RMB 575.8 million with gross assets of RMB 416.9 million as of the same period. Clients include Nestlé, IHG, UPS and Lenovo.

The acquisition demonstrates WPP’s strategy and commitment to investing in important markets and sectors. Collectively, WPP companies (including associates) in Greater China generate revenues of US$1.6 billion and employ 14,000 people.注执牛耳传媒官方微信，了解更多数字营销技术领域前沿讯息。

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