青年培育计划(上) 成就年轻人是一种使命和荣耀
Eyes on Young！本期（爱马仕、YoungBird、劳力士、蔚来汽车）呈现一系列鼓励年轻设计力量、为他们迈入职业生涯新阶段的国际性项目。...
在全球经济增长正在放缓，技术进步带来人力需求急剧减少的当下，大部分保守的企业更愿意投入资深人才储备和传统品牌建设方式，却有一些领域洞察者，愿意长期投入更加远见卓识的公益项目，寻找和鼓励具有天赋的优秀人才，在对这些青年的发展产生深远影响的同时，为行业输送新鲜的血液助力发展，在他们眼中，这是一种使命和荣耀。本期和下期将呈现一系列鼓励年轻设计力量的国际性项目，分享他们如何鼓励应用技术及设计领域中处于事业关键期的设计师们发挥新颖创意，帮助他们迈入其职业生涯的新阶段。
Amid slower global economic growth and reduced demand for labour forces arising from technological progress, most of the businesses prefer investment in attracting seasoned professionals and building up their image in a conventional manner while the more foresighted ones choose to commit themselves to long-term philanthropic programmes, which involve the discovery and encouragement of talented youth to innovate, in a bid to inject fresh blood to the industry and facilitate development – a mission that makes them proud. This issue and the next one will showcase a series of international programmes alike, the way they inspire professionals in the fields of applied technology and design, who are at critical stages in their career, to give full play to their creativity, and usher them into the new stage of their career.
2015年9月，第四届埃米尔 • 爱马仕设计大奖将主题定为“play(玩)”，并面向全球征集作品，作品范围限定在家庭设计范围内。这是一个全球各地的设计师都能提交答案的主题。“玩”远比很多人想的要发人深省，在爱马仕给出的主题描述中，这是一个可以鼓励形成自我认知、塑造个性、激发想象力和感知力、提升社交能力的活动。最终，由设计师matali crasset担任主席的评委会从来自62个国家的762个作品中评选出12项入围作品。入围设计师将参加从2016年5月31日至6月5日在espace commines举办的展览，分别展出各自的作品，迎接本次涉及环境与社交的实验性挑战。
In September 2015 the fourth biannual edition of the Prix Émile Hermès design award called for submissions from design enthusiasts worldwide with the theme of “Play” as applied to domestic design. More than a recreational activity stimulating the imagination and the senses, the simple act of play builds character and self-knowledge, and gathers individuals together, illuminating and influencing our relationships with others, according to the theme narrative. The jury panel chaired by the established designer Matali Crasset has shortlisted 12 works from a total of 762 entries whose creators are from 62 countries. The finalists are about to showcase their works at the exhibition held at Espace Commines between 31 May and 5 June 2016 and meet the challenge regarding whether their works could stand the test in an interactive environment.
埃米尔• 爱马仕设计大奖由爱马仕基金会创立。爱马仕企业基金会素来以其对视觉艺术及表演艺术的大力支持而著称于世，该奖项的设立则将这种支持延伸至设计艺术领域。埃米尔• 爱马仕设计大奖将慈善与艺术相融合，支持年轻设计师以环境可持续发展与工匠意识为核心进行创意设计，鼓励他们积极响应社会现有及未来的需求。
The Prix Émile Hermès was founded by the Fondation d’entreprise Hermès, which has, since its founding, gained worldwide reputation for its significant contribution to visual arts and performance art. The launch of the design award marks the foundation’s expanded support for the art of design. The award, which is also a philanthropic programme, encourages young designers to create new works that are beneficial to environmental sustainability and show fine artisanship, in an active response to the existing and prospective needs of society.
2016年入围作品：“Clico”—款专为儿童设计的增强现实建设游戏，配合移动应用和平板电脑将玩家创建的物体实体化。
2016 winning project: Clico is an augmented reality construction game for children. Clico brings an object constructed by the player to life, using a mobile app and a tablet computer.
2016年入围作品:“trikado”是传统mikado挑竹签游戏的近亲，这个平衡游戏由一根40厘米长的垂直木棒和附着或插入其中的细竹签组成。游戏目的是利用中心木棍和已附着的竹签搭建上最多的竹签。
2016 winning project: “trikado” is a variation of the pick-up sticks game, a wooden trolley with a set of accessories (fabric, rope, velcro, lamp, batons, connectors…) that can be combined in infinite, imaginative compositions. The game inspires free play, inviting children to create their own space.自2008年创立以来，爱马仕国际设计大奖每两年举办一次，始终致力于赞助创新项目、提携那些极具天赋的年轻设计师，并对其预期的创业前期项目予以支持。今年，第四届大奖赛以“玩”为主题，吸引了来自62个国家及地区的762份参赛作品。
Since its creation in 2008, the Prix Émile Hermès, a biannual design award, has promoted talented young designers and supported their prospective, early-career projects.
2016年入围作品：“vibrato”—这是一个装有电磁铁的木质盒子，电磁铁能够激活纸盖下的金属片。使用者可以利用该装置使得纸盖上方的物品或形状跳一段随机的不断变化的“芭蕾舞”。
2016 winning project: Vibrato is a wooden box fitted with an electro-magnet that activates a metal blade concealed beneath a leaf of paper. The device allows the user to vibrate objects or forms placed on top of the paper, in a random, ever-changing ballet.
2016年入围作品：“demi-jour”是一个影子游戏装置，设计师将其做成了一系列卡片，可以像手机壳一样固定在智能手机背面。想要创造出阴影图片，只需将卡片边角处的浮雕图案折起并开启手机手电筒，便可以在阴暗的房间中玩影子游戏了。
2016 winning project: Demi-jour is a shadow-game in the form of a collection of cards which can be fixed to the back of smartphone, like a case. To create the shadow pictures, simply unfold the relief shape in the corner of the card (images of objects or figures) and activate your camera flash or assistive light. Then you can animate the figures in a darkened room.
埃米尔·爱马仕设计大奖针对正在艺术院校学习设计相关专业的学生、已毕业的专业设计师、非设计专业毕业但从事专业设计工作或工程师三年以上、40岁以下的对象。参赛者通过在线申请的方式报名，报名成功后提交参赛作品，由大奖评委会评选出一、二、三等奖，且由爱马仕基金会分别提供50 000、25 000、15 000欧元的奖金。之后，爱马仕基金会将一直追踪获奖者的职业生涯。
The competition is open to college students majoring in design and art, professionals from art-related education backgrounds and professionals younger than 40 and with at least three years of work experiences from any part of the world. Three winners will be awarded a total of 90,000 euros, of which 50,000 euros are reserved for the 1st prize, 25,000 euros for the 2nd prize and 15,000 Euro for the 3rd prize. At the end of the competition, the foundation will start tracking the winners’ career development.
2016年入围作品：“蜗牛赛跑”游戏中，游戏者可以在自己家中创造“赛场”，用小型木质蜗牛在赛场中前进。每只蜗牛中都配有测量装置，游戏时按照抛骰子得出的数字前进相应的毫米数，率先跑完全程的蜗牛获胜。
2016 winning project: Snail Racing is a game using small wooden snails on a circuit adapted by the player to their home surroundings. Each snail is fitted with a measuring device that allows it to move forward the number of centimetres indicated by a throw of the dice. The first snail to make a complete circuit wins.
2016年入围作品：“your shelter”是一款配有一套配件的木质推车，配件包括布料、绳索、尼龙搭扣、灯、木棒和连接装置，儿童可以用多种组件组合出无数种充满想象的装置。这个游戏旨在激发自由玩耍的能力，鼓励儿童创造出自己的空间。
2016 winning project: Your Shelter is a wooden trolley with a set of accessories (fabric, rope, velcro, lamp, batons, connectors…) that can be combined in infinite, imaginative compositions. The game inspires free play, inviting children to create their own space.
到目前为止，埃米尔·爱马仕设计大奖已经成功举办四届，2008年以Everyday Lightness为主题、2011年以Heat, me-heat, re-heat为主题、2013年以Time to yourself为主题。每件参赛作品均须对生产阶段所需的手工艺技能及专业加工技术予以特别关注，其成品的生产及流通均应从社会可持续发展角度出发，采取环保方式。这些主题和规定可以看出，大奖赛既欢迎参赛者对设计客体的意义及用途进行大胆探索，也鼓励他们积极响应社会的现有及未来需求。
As of now the Prix Émile Hermès International Design Award has entered its fourth year, with the 2008 award themed “Everyday Lightness”, the 2011 award themed “Heat, me-heat, re-heat” , the 2013 award themed “Time to yourself” and the 2015 theme of “Play”. According to the design brief, the craftsmanship and know-how during the manufacturing process shall be factored in and the circulation of the finished works shall be sustainable and environmental-friendly. All this bears testimony to the award’s commitment to inspiring bold explorations of the object’s significance and uses and active response to real-world needs.
Young Bird Plan是YoungBird旗下的高品质设计竞赛平台，是以鼓励年轻设计力量为初衷，长周期多阶段、持续发声的大事件营销项目。基于强有力的资源整合、专业的竞赛管理、对品质和细节的把控，Young Bird Plan为竞赛基地提供高度定制的立体传播，打造国际影响力。
Young Bird Plan is a high-caliber design competition of YoungBird and big-event marketing program with long time frames and multiple phases targeted at young design enthusiasts. With excellent resources integration, competition organization and quality control, the Competition offers custom vertical publicity of its sites to expand its global influence.
Young Bird Plan设计竞赛最大的优势在于它不是一个“纸上谈兵”的竞赛，参赛选手在竞赛中脱颖而出的同时，也拥有职业生涯中第一个作品落地的机会。赛制的设置在保证专业水准的同时也赋予参赛者更多的实战体验。在作品深化环节，选手会在导师指导下完善作品，与业主、材料商、工程咨询单位、施工与监理单位多方协调，主导作品从实施到落地的全过程，这样的实践可以“逼迫”他们迅速成长，加速他们完成从“嫩鸟”到拥有独立思考能力和实战经验的建筑师的蜕变。
The most notable advantage of the Competition is that it focuses on implementation, providing its contestants with the opportunity to turn their first work into a reality while standing out. Not only does its complete regime ensure high caliber, it also offers participants more experience. At the updating phase, they improve their work under the instruction of their mentor and coordinate with the client, material supplier, engineering consultancy, construction and supervision companies, leading the entire process. Such practice propels them to become experienced architects with independent thinking.
Young Bird Plan 2013冠军作品：点亮/YoungBirdPlan2013
First Prize from Young Bird Plan 2013: Lighten/ YoungBirdPlan2013
Young Bird Plan 2014落地作品：1/3 Kiosk/YoungBirdPlan2014、开辟/YoungBirdPlan2014、kiostree/YoungBirdPlan2014、一扇之间的延伸/YoungBirdPlan2014
Completed project from Young Bird Plan 2014: 1/3 Kiosk/ YoungBirdPlan2014, Split/ YoungBirdPlan2014, Kiostree/ YoungBirdPlan2014, A House without Roof/ YoungBirdPlan2014
Young Bird Plan的导师们是新一代的建筑师，他们活跃在建筑实践的第一线，大多有双重的教育背景或文化背景，无论是实践作品还是思想理念，已经具有很大的社会影响力并备受业界赞誉。他们有各自的建筑理想和积极的生活态度，同时又身体力行的进行建筑实践，他们的职业状态是可以影响年轻人的，所以他们的教授可以让选手感受到对建筑的热情和执着，这种直观的形象远远胜于书本里的说教，也是整个项目中最令人感动的部分。
Active on the frontline of architectural practice, the mentors, most of whom has overseas education or cultural background, have exerted a huge impact on the society and won plaudits within the industry, with their outstanding works and concepts. They have their own ideals and upbeat attitudes toward life and keep practicing. Their instructions could thus make contestants feel their sustained passion for architecture, the most moving part in the whole project, which is much more effective than indoctrination in textbooks.
导师：董功、刘宇扬、庄慎、柳亦春、刘珩、李兴钢、华黎、张轲、祝晓峰（左起）
Mentor: Dong Gong, Liu Yuyang, Zhuang Shen, Liu Yichun, Liu Heng, Li Xinggang, Hua Li, Zhang Ke, Zhu Xiaofeng. (left to right)
导师：朱竞翔、张利、黄声远、张斌、Matteo Scagnol（左起）
Mentor: Zhu Jingxiang, Zhang Li, Huang Shengyuan, Zhang Bin, Matteo Scagnol. (left to right)
Young Bird Plan最与众不同的优势是评委团的建立模式。从第一季开始就以评委会成员涵盖设计产业多个领域为原则，六位评委以产业链内不同环节不同专业背景的决策者的视角来考察作品。通过每位评委的意见和最终决策，参赛者可以体会到一个好的设计作品不仅仅要有一个好的想法，更需要得到产业链内不同行业、不同角色的决策者对其的认可。
The most extraordinary feature lies in the founding of the six-member jury panel. The organizer has long adhered to the principle that it should be multidisciplinary, allowing the judges to review the finalist works from the perspective of decision makers in diverse segments. Their comments and decisions make contestants realize any excellent work requires not only a good idea, but also recognition by such decision makers.
三季竞赛共吸引到全球400多所设计院校和1000多家设计机构的持续关注和参与，网络平台累计点击量达500多万。
The past three seasons have attracted more than 400 higher education institutions specializing in design and 1,000-plus design houses to participate, with a total of over 5 million views of its online platforms.
从1905年品牌创立至今，劳力士在探索糅合精湛制表工艺的同时，始终鼓励热爱创新、天赋过人之人才，支持他们为全球艺术界做出卓有意义的贡献。秉承这一悠久传统，2002年，品牌特别制定了“劳力士创艺推荐资助计划”，致力于在世界范围内发掘有天赋的年轻艺术家，这也是由劳力士日内瓦总部的专属团队负责的国际性慈善项目。
Since its founding in 1905, the Swiss luxury watchmaker Rolex has been pushing the limits of watch-making craftsmanship, and in the meantime assisting creative, rising talent to make contributions to the global art community. In keeping with its tradition of supporting individual excellence, the Rolex Mentor and Protégé Arts Initiative was created in 2002 to seek out gifted young artists from all over the world. It is a philanthropic programme that a specialized team based in Rolex Geneva headquarters oversees.
项目中，劳力士邀请舞蹈、电影、文学、音乐、戏剧、建筑以及视觉艺术等七大领域的资深艺术家(艺术导师)，对有天赋的年轻艺术家(门生)进行一年的单独指导和培养。
Over the past decade or so, Rolex has paired artistic masters (mentors) and protégés in dance, film, literature, music, theatre, visual arts and architecture for a year of creative collaboration in a one-to-one mentoring relationship.
2012年，建筑导师妹岛和世指导门生赵扬，完成日本气仙沼市“共有之家”建筑项目。（照片来自安邸）
In 2012 Rolex protégé Zhao Yang completed the “Home-for-All” community centre in the Japanese fishing village of Kesennuma, under the guidance of the Pritzker Prize-winning architect Kazuyo Sejima.
赵扬新作品：云南大理双子客栈
The latest work of Zhao Yang: Twin Hostel, Dali, Yunnan Province 以两年为一个周期，劳力士召集艺术大师和创意领袖组成国际顾问团，顾问团会了解各个领域的趋势以及艺术世界的最新动态，寻找并邀请世界知名的、在其领域中仍然不断进步的、具备无私精神的大师作为潜在导师。例如，策展人及帕克特杂志联合创始人碧切·库里杰就向我们介绍了彼得·卒姆托（建筑学科的新导师）。
Every two years Rolex brings together artistic masters and key opinion leaders from the creative industry to form an international advisory panel, which is tasked with keeping themselves informed of the general trends across these seven areas, the latest developments in the art community, and seeking out and inviting some of the world-renowned masters, who keep making progress in their respective field with a strong interest in nurturing the youth, to join the panel.
根据劳力士创艺推荐资助计划规则，青年艺术家不能直接申请，而是由七位艺术领域内专家组成的提名团队在世界范围内挑选出满足每位导师要求的门生。潜在的门生是已经在其事业生涯中取得重大进步的青年艺术家。
According to the rules, young artists are not allowed to apply for the programme. Instead, a seven-member expert panel is commissioned with selecting protégés across the world in accordance with requirements of each of the mentors. Candidates are limited to those young artists who have made major advancements in their own career.
2002年，中国舞者桑吉加师从法兰克福芭蕾舞团艺术总监、国际当代舞大师William Forsythe进行一年的学徒训练。
In 2002, San Jijia became a protégé to the renowned dancer and choreographer William Forsythe – then of the Ballett Frankfurt.计划要求导师和门生必须在一起度过最少6周、30个工作日的时间，但每对组合都可以自由选择最有效的沟通方式。此外，每位门生还将获得25,000瑞士法郎的资助，以及交通和其他主要费用补贴。
The Rolex Arts Initiative dictates that the mentors spend at least six weeks (30 work days) with their protégés and each mentoring pair will have the liberty to decide how best to use their time in the most creative and productive way possible. In addition, each pair will receive a 25,000 Swiss francs worth of funding and logistical support.
2012-2013视觉艺术导师William Kentridge的门生Mateo López
2012-2013 Visual arts protégé Mateo López
指导期结束后，每名门生将得到额外25,000瑞士法郎的资助，用于创作或发表新作品、参与演出或公开活动。劳力士也一直与门生保持联系，自愿追踪他们的职业发展。
At the end of the mentoring period, each protégé will receive an additional 25,000 Swiss francs for creating or publishing new works, putting on performances or participating in public events. Rolex has been keeping in close contact with the protégés by voluntarily tracking their career development.
2016-2017建筑戴维奇普菲尔德爵士与瑞士建筑师西蒙克雷兹
2016-2017 Sir David Chipperfield and his protégé, Swiss architect Simon Kretz
至今，积极参与劳力士创艺推荐资助计划的艺术大师和世界艺术领袖总数如今已超过400个。该项目的参与者来自世界各地，建立了一个跨越40多个国家的劳力士艺术社区。
There have been a total of more than 400 artistic masters and KOLs who have participated in the Rolex Arts Initiative since its launch. A global network of emerging artists from more than 40 countries has been set up.
2016年11月刚刚发布全球最快的电动汽车蔚来汽车，作为新兴的高性能智能电动汽车研发企业，却始终坚持年轻化、国际化、多元化和用户视角的人才培养策略，带动电动汽车行业的创新。这个创新的原点就在中国，而中国电动汽车的未来在“蔚来杯”。“蔚来杯”中国大学生电动方程式大赛FSEC创立于2015年，是一个鼓励创新精神和动手实践的“大学生自己的比赛”。
Last month the Chinese electric-vehicle maker NIO has released the NIO EP9 model, which is promoted as the world’s fastest electric vehicle. An emerging company specializing in the R&D of high-performance, intelligent electric vehicles, the car maker has, ever since its inception, been committed to nurturing the youth from diverse cultural backgrounds as a way to facilitate innovation in the electric automobile industry. This initiative originates from China and NIO represents the future of the domestic electric automobile industry.Founded in 2015, the Formula Student Electric China (FSEC) is dedicated to encouraging college students to innovate and practise.
2016年“蔚来杯”中国大学生电动方程式大赛主视觉
VI for the 2016 “NEXTEV” Formula Students Electric China
FSEC赛事由各高校的学生在校内海选并自行组队，按照组委会下属规则委员会发布的技术规则，用一年时间自行设计、验证、制造、测试一辆赛车，并完成最终比赛。这一系列赛事注重的是人才培养的过程，最后的比赛只是教育效果的量化，是非常典型的教育实践项目。
The FSEC preliminary rounds of selection are carried out within universities and contestants enjoy the liberty to form a team. The contestants have one year to design, examine, manufacture and road test their racing car before entering the finals, according to the documentation released by the Rules Board of the Organizing Committee. The FSEC matches are all about nurturing the talent, with the finals merely reflecting the effectiveness of the previous phases. In this sense the FSEC is a typical education and practice programme.
比赛通过静态和动态两大类项目对造车的效果进行综合评估，裁判均来自各车企（研究院/销售公司）或零部件企业的一线工程师或营销人员，他们会根据自己丰富的实战经验对学生提出疑问，同时对不良的设计也会给出一些修改建议和意见，可以帮助车队成员快速成长。
The evaluation process is focused on static performance and aerodynamics. The referees - veteran engineers and marketing personnel from automobile manufacturers, institutes, distributors and parts suppliers – tend to put questions to the contestants and give advice on further improvements based on their own experiences, which contributes to the rapid growth of the talent.
造车环节各个车队从40人到140人数不一，但赛事官方每年只承认每个车队20名成员的资质并颁发参赛证书。这20名成员在内的车队全体，基本来自高校的各个院系和专业，因为车队需要各类型人才补充各个岗位：车队经理（运营），队长（技术），市场部（公关传播），各车身技术租（造车），成本组（财务），车手……可以看作是一个超级浓缩的小车企。
At the car-making stage, the size of teams ranges from 40 to 140. But the organizing committee has only 20 certificates every year for each of the teams. Those 20 members are technically from varied majors and departments because a diverse group of talent is required to fill the posts of team manager (operation), team leader (technical), marketing department (public relations), technicians for different parts of a vehicle, cost assessment (accountant), drivers, etc., all of which almost constitutes a mini automobile company.
这个赛事培养出来的人才，将面向整个汽车产业链，而不只是研发部门。通过一年时间的高效配合和工作，这些人才将了解整车研发的原理并具备实际体验，了解团队合作的重要性，了解正向研发的大致流程，了解自己所在领域的最前沿及缺乏的知识和技能。
The talent emerging from the FSEC matches will be able to undertake much more responsibility than just research and development. The one-year collaboration will enable these youth to grasp the know-how regarding all phases of vehicle development, the procedures for positive development as well as the most cutting-edge knowledge and know-how in the industry, gain first-hand experiences and meanwhile become aware of the importance of team work.
每年赛事都会从运营费里拿出一部分奖金给予冠军出国大奖，以鼓励其外出开拓视野。从2015年起，每个赛季的冠军（FSEC和FSE）将代表中国参加德国赛（FSG），也有个人经费富足的车队会自行参加成本稍低的日本赛等。
Part of the champion award comes from the operational expenditure, encouraging the champion to broaden his/her view by traveling abroad. Since 2015 the FSEC and FSE champions have participated in the Formula Students German (FSG) on behalf of the Chinese teams and there have been teams with abundant personal funds that have taken part in the lower-cost matches held in Japan.
此文所有内容均由YoungBirds编辑部原创。
部分素材来自爱马仕和劳力士。
YoungBirds Editorial Department holds the copyright to the above content except for some pictures courtesy of Hermes and Rolex.
The next issue will feature more such programmes, from which a great number of talent emerge with their extraordinary works and come into the spotlight of the industry.
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