Artable对话艺术家  Frak51 威尼斯一家人的手工艺与中国的情愿

 

对Frak51的采访和了解,我们不得不承认有些创意就是在不经意间产生的,而Carolina和她妈妈Francessca就是在偶然中找到了一家人努力的方向和兴趣。...



有些想法就是会在不经意间迸发出来,而Carolina和她妈妈Francessca就是在偶然中找到了一家人想要努力的方向和兴趣。

Artable给你说说Frak51的故事


Frak51,Artable入驻手工艺术品牌

现由Carolina经营

Carolina威尼斯人,现居中国上海

现她和她妈妈一起在经营Frak51品牌

她负责运营,她母亲负责制作
“So thestory behind Frank51 is actually linked to my mom. ”

我为我妈妈感到骄傲,我想回意大利和她一起设计。我告诉她,她在这里是有名的,人们很喜欢她的产品,但她依然非常谦虚。对我们来说,现在最主要的是继续现在的事情,也许我们会做得越来越好。

I am super proud of my mom and my idea is to go back to Italy and start helping her and creating something together. Sometimes I tell her that she is famous around here and people like her products, but she stays very humble.

For us, the main thing is keep going and who knows, maybe it will grow to something bigger.

故事的开始 | 突然间迸发的灵感

我们住在威尼斯,还常常去法国附近的利古里亚区。 五年前的一次旅行,她打算在当地有名的丝绸厂为爸爸买领带。她发现工厂有很多丢弃的角料,立即决定买这些布料自己制作东西。最开始做一些耳环和项链,主要卖给朋友和一些在威尼斯和当地的其他城区的精品店。那段时间,我人在中国。

We are based in Venice, but often go to Liguria region, region close to France border. Five years ago during one of the trips she decided to pass by a silk factory that is quite famous in this area to buy some ties for my father and she found out that there were a lot of left over pieces that she could buy, she decided to do so and use it for something. The first thing that she made were earrings and then my mom started doing necklaces.  After a while we started selling them little by little mainly to our friends and also expanded selling in few boutiques shops in Venice and other cities in the province. At the same time, during this period I was here, in China.
作品:棒棒糖 lollipop

惊喜发展 | 来自中国朋友的喜爱

去年七月,当我回到意大利时,我发现她的技术越来越好了。东西也越卖越好,最重要的是她非常享受这份工作。所以我跟她说:“让我把你的作品带到上海,我觉得那边有好多人会喜欢它的”。她给了我13条她以前做的产品系列。当时我在媒体机构工作,我就在微信里发了在意大利拍的这些项链的照片。我在中国的同事看到后,发信息说他们想要买。因此,在回中国前并且不到一周的时间就卖掉了所有的作品让我非常的兴奋。

Last July when I went back to Italy I noticed that her skills really improved, sales were going good and she was enjoying it. So I told my mom: “Let me bring your works to Shanghai, I think people there are going to like it”. She gave me 13 necklaces that she had left from previous collection. And because I was working for media agency that time, so all I had to do was to post pictures of necklaces that I took in Italy in my WeChat and my colleagues from China started texting me if they could get one or two for themselves. That is why I was already excited before coming back to China and I sold out all of pieces that my mother gave me in less than 1 week.
作品:游泳的蜗牛 Snail in blue water

趁着圣诞节我又让她给我寄了14条项链,不出意外的都销售一光,主要因为有好的口碑和私下关系。我打算在四月底拿一些夏季的新款,给你们的照片是上一系列的。

After this I asked her to send me other 14 necklaces before Christmas and again I sold it all out, mainly through private contacts and word of mouth. So now I am going to have new summer collection at the end of April, so the ones on the pictures are the last one I have left.
作品:绿宝石 Green Diamonds

精心的设计 | 用心设计作品

整个制作的过程,妈妈都亲自动手。她从买布料、小珍珠,挑选从她的妈妈、她的祖母那里选出的复古元素。我觉得每一个作品都与众不同、非常个性化。因为每个作品都有它自己的故事,而我妈妈也会把她的一些想法加入进去。有一些作品真的非常珍贵,因为上面会有珍珠和很贵的纽扣。有一些元素是我们从伦敦收集的,我们一家人都参与到了创作的过程。由于我们从世界各地采购创作元素,所以我们的作品不是单一的,而是非常的丰富。最近的2个系列作品有中国的元素。

My mom does everything by herself: starting with choosing the material, buying little pearls, picking vintage elements that she has from her mother and grandmother and so on. I think that they are all different and all are very personal, behind each of the products is a story and then I, guess, that for her it is the way to put a bit of her story. Some of them are literally precious because of pearls or expensive buttons, some of elements we bought together in London, so this creative process involve all of our family. Because of traveling and buying elements around the world, I cannot determine one style in her works, it is a mix. For instance, two of recent collections had links to China, because we took some elements that reminded us of China.
作品:小瓢虫 ladybug

创意和精细手工 | 享受创作的过程

我们的每一个作品都有名字。她会根据作品的色彩、设计理念、设计元素命名。所以你可以看到“游泳的蜗牛”,“彩虹”,“粉红巧克力”等等。100%手工制作,是一个巨大的工程。制作一条项链需要五天,而最困难的部分是用有限颜色和她仅有的丝绢进行设计。
正如我前面提到的,所有绸缎都是参见后的角料,所以她没有办法选择到她想要的。她只能去买带有这些布料的包,然后用新的元素去混合拼接。所以,这些作品都是独一无二的,没有完全相同的项链。而这是大家愿意购买的主要原因。当然还因为细节和材质,都是无可挑剔的。我们用的材料都是工厂用来制作男士领带的高级的丝绸,所以颜色会非常丰富。女性客户他们也非常开心可以尝试走中性风。

Also, all necklaces have names. I think she gives them based on colors, mood, elements that she uses for design, so you can see “Snail in blue water”, “Rainbow”, “Pink Chocolate” and so on.  There is a great job behind every piece, my mom does everything by her own hands, so it is 100% handmade. It takes up to 5 days to create one necklace, and the most difficult part is to design them with limited colors and pieces of silk that she has, as I have already mentioned, all the pieces are left overs, so she cannot chose what she wants, she just purchase the bag with those silk pieces and then mix and match adding new elements.

I think the fact that you cannot find two same necklaces is the main reason why people are willing to buy it and of course quality of details and materials is a big reason,too. The materials that she uses are very high quality premium silk, that factories use mainly for male neck ties so the colors are also very different, they can be very bright and playful or they can be very boyish.
作品:彩虹 rainbow

个性和品味 | 轻奢时代低调的选择

在保证质量的同时,我们确保价格低于1000元人民币。不是很贵,也不是很便宜的售价,可以让大多数人在可以负担的基础下买到心仪独特的东西。现在我们90%的客户都是中国人,她们主要是商务女性并且有很好的品味的独立女人。她们买得起买大品牌,同时也喜欢一些与众不同的东西,从而显得与众不同。客人们会给我发他们将我们的项链和大品牌(比如说Gucci)搭配的有趣照片。那些搭配简直棒极了!

At the same time with a great quality, we want to keep price below 1000 RMB. It is not very expensive and not very cheap, so it is affordable for people who want to have something unique. Now 90% of our customers are Chinese, they are mainly business women, independent women with good taste that can buy big brands, but at the same time they like to stand out of the crowd and have something special, that no one else has.  They send me pictures of how they mix and match it with Gucci and other famous brands and it looks amazing.

母亲节快到了,希望所有的母亲和孩子都可以像他们一样找到共同的语言和话题。
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