The MARGINALIST X MATE MATE隆重上线

今夏，一款清新自然的“部落情”功能性茶饮风靡中国的街头/地下人群中。这款几周前才进军中国市场的饮品，如今即将入驻上海的高档酒吧、俱乐部、音乐节现场和各大超市。...





►The MARGINALIST X MATE MATE 隆重上线

今夏，一款清新自然的“部落情”功能性茶饮风靡中国的街头/地下人群中。这款几周前才进军中国市场的饮品，如今即将入驻上海的高档酒吧、俱乐部、音乐节现场和各大超市。

Summer’s up with a fresh natural “tribal like” energizer tea that is hitting China’s street style/ underground crowd this season. Entering China only several days ago, the tea will be showcased in Shanghai’s premium bars, clubs, music festivals, and supermarkets.




▵ Noodle Wolf (tatoo artist) and Yanie (blogger) wearing Dori Tomcsanyidress and Mr Monkies Shoes




THE MAKING OF

关于The Marginalist X MATE MATE的合作，我们邀请了时尚/美妆博主毛佳颖、韩国DJ Doogy、天资聪颖的纹身艺术家/滑板爱好者Noodle共同为其进驻中国宣传造势。

For The Marginalist X MATE MATE collaboration, we selected fashion/beauty bloggerMaojiaying, Korean DJDoogy, and tattoo artist/skateboarder with a twisted flairNoodle to take part in this initial digital campaign kick off for China.

他们个性鲜明，各自代表了极端不同的群体；毛佳颖拥有甜美的长相，她的时尚穿搭、美妆心经、视频分享深受90后的追捧，Doogy则追逐自由的生活方式，如：音乐/DJ、聚会和节日庆典。纹身艺术家Noodle是我在静安的某条街道上偶遇的，那时他穿着一双颜色不对称的荧光袜玩滑板，穿着一件炫酷的夏威夷风T恤，一条浅色毛边牛仔裤，“他就是我要找的那个人”，我对自己说。

Having different personalities, they also target extremely different groups of people;Maojiaying (毛佳颖) hits mostly the 90’s babies who are interested in her opinion for beauty, sweetlooks, fashion pairing ,and “vlogger” talks, whileDoogy is centered around a nomadic lifestyle, music/DJ, party and festivals.Noodle is a tattoo artist whom I magically and literally found off the streets of Jing An while he was skateboarding with un-matching flash socks, a cool Hawaiian T, and ripped light authentic denim jeans, “he’s the one”, I told to myself.












▵ Noodle Wolf and MaojiaYing fashion blogger wearing TripleT

地下的生活方式、街头文化、都市青年、趣味横生和音乐构成了这款南美洲饮品的精髓，我希望这些元素能够透过镜头清晰地反映出来，使其在进军中国市场的同时又不掩盖它的本色。

Underground lifestyle, street-culture, urban youth, playfulness, and music is what combines the DNA of the South American inspired drink, and I wanted these elements to be clearly reflected in the shooting while localizing it to the Chinese market but not overwhelming it’s original look.





▵Noodle Wolf and Doogy DJ我们的目标是拍摄一组街头时尚广告，却又不忘运用明亮的色彩、涂鸦壁画艺术、青年文化等特色，并添加了一些怪诞的成份。

Brightcolors, graffiti artistic space, youth culture and lots of quirkiness added tothe shots while still being street style fashion oriented was our direction.




▵ Noodle Wolf and Yanie wearing Triple T and Dior eyewear来自加拿大蒙特利尔的我从小喜欢踢足球（尽管大多数情况下我都是替补球员），我记得每周都会看到一辆带有红牛标志、蓝银色相间的迷你库伯，上面下来2个身着超短裙、拥有迷人事业线的辣妹在中场休息时给我们递红牛饮料。青少年时期的我几乎是喝上瘾了，大学时“熬夜赶工期”更是变本加厉，现在想想，真希望当时除了红牛还有其他可供选择的功能性饮料啊！

Coming from Montreal Canada, I used to play soccer as a teenager (disregarding the fact that I was more of a benchwarmer rather than a soccer player), I remember every week a blue and silverMini Cooper Redbull car would pull out with 2 hot babes with extra cleavage and shortshorts to serve us several cans of Redbull during our soccer session. Ending upbeing almost addict to it during my teen years and continuing to drink it more heavilyduring my University “over night crash time periods”, looking back I wish I could have had an alternative energy drink to this one .



如今，我从不喝可口可乐，也很少喝红牛和市场上买来的红茶。MATEMATE成为更好的替代品，因为它不添加任何化学成份，却能让你保持能量充沛。

Today, I never drinkCoca Cola , I rarely drinkRedbull and only seldom drink commercially bought iced tea. But MATEMATE is a positive alternative to this as it gives you the “high-ness” you need without the strong chemicals added.

那么秘诀在哪？龙舌兰糖浆提高了饮品的甜味，又带有梅子风味，巴拉圭茶叶缓慢的发酵过程中会散发出温和的芳香味，剂量稍高的茶精替代了化学提神成份（每瓶约含+150mg的茶精，目前市场剂量最高）。

The trick? Sweetened with Agave Syrup giving it a plum flavor, a slow fermentation process for its Yerba green leaves creating a sweet mild aroma after taste and a relatively high dose of caffeine to replace chemical energy boosters (+150 mg of caffeine perbottle, one of the highest doses in the market).

我通常会在瑜伽、健身和午后工作时饮用，有时勾兑、有时纯饮。

I use it for yoga, gym, afternoon working atthe office and even drinking it mixed or pure.










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