与Chloe Chen面对面

她是来自台湾的时装设计师，又是一位贤妻和两个孩子的母亲，她就是ChloeChen，如今在亚洲拥有近20家门店，她的下一步国际市场开拓计划指日可待。我从事这一行快16年了，大学里学的是广告创意，毕业后却转行了。...

与Chloe Chen面对面 Interview - The Power of Emerging Designers

她是来自台湾的时装设计师，又是一位贤妻和两个孩子的母亲，她就是Chloe Chen，如今在亚洲拥有近20家门店，她的下一步国际市场开拓计划指日可待。

Taiwanese fashion designer, wife, and mother of two, Chloe Chen, has approximately 20 stores across Asia and will seeking her first international expansion very soon.

清晨在Chloe的概念店里，我们边喝咖啡，边听她聊起自己对时装设计的热忱，大学毕业后从事这一行的起因，以及当前繁荣的亚洲成衣市场下自己所面临的机遇和挑战。

Around morning coffee at her concept store in Ferguson Lane, Chloe shares with us her passion as an emerging fashion designer, how it all started right after college, and the current opportunities she’s facing in Asia’s blooming market for the RTW category.

1

为什么想做一名时装设计师？
Why did you want to be a fashion designer?

“我从事这一行快16年了，大学里学的是广告创意，毕业后却转行了。读大学那会儿，我很喜欢复古的元素，经常会去改造妈妈和奶奶的旧衣服，得到了很多好评，那时我就知道我想做一些和复古风有关的东西。父母很支持我的想法，于是我去日本、香港买了很多复古风的衣服，再带回来翻新改造，接着开了我的第一家精品店。”

” I started 16 years ago, after I graduated from college in advertising, I didn't go to work after that. When I was in college I really liked vintage and would often catch myself redesigning my mom and grandma’s clothes and would receive positive feedback where I knew that I wanted to do something with vintage. My parents supported me with this project and I started travelling to Japan and Hong Kong to buy vintage clothing and reconstruct them back home where I then eventually opened my first boutique. “

2

如何在保持设计风格一致的同时做到翻陈出新？
How do you balance the consistency
in your designs while always creating
newness for your customers？

“ 这一点对我来说很简单，因为我在做自己喜欢的事，这就是我，一切都源自真情实感。复古与现代的百变组合就是品牌的精髓所在。融合东西方特色也很重要，我本人经常从纽约飞到台湾和亚洲各地。同样，妩媚性感风糅合朋克摇滚风，或者选用中性面料设计出富含女性韵味的服装都是品牌的主打元素。”

“ For me it’s not very hard as I’m doing what I like and what is veryme, so it comes from my heart. Vintage with modern mix n match is the brands DNA, combining the east with the west is very important as I always travel from NYC to Taiwan and Asia.

Also, something sexy with a feminine feeling combined with a rocker look or taking manly fabrics and creating lady like looks out of them is also the core of the brand. "

3

准备如何应对国际市场的竞争？What are your plans to tackle the international market?

“ 和电子商务网站一样，我们品牌繁多的精品店由美国的一个代理商帮我们打理。不过我们也有自己的运营总监，日前正搬往美国打探品牌在那儿的发展前景。希望我们的店铺能很快进驻纽约。下周我会去纽约进一步实地考察，能在那儿开家分店是我梦寐以求的事。”

" Along with our e-commerce site, we have an agent in the US who helps us sell through multi-brand boutiques, however we also have our Operations Director who is moving to the US in order to explore how we can further expand in that market. We are hopefully planning to open a store in New York, soon. I’ll be going there next week to explore further as it’s really my dream to open a store there. "

4

对2016春夏系列和时装周系列的设计灵感分别是什么?

Inspiration for SS and FW Collection?

为时尚买单是否真的物有所值？

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